While it has and continues to constantly evolve, Search Engine Optimization for credit unions has never been a more vital marketing channel. Where your credit union falls in a Google search determines who, if anyone, will know you exist. In fact, SEO for credit unions has never been more essential for your overall business strategy.
SEO cannot be replaced by direct advertising. The average internet user can tell who is only advertising and will typically look right over your ads. In fact, organic results will get over 90% of clicks over paid search ads.
Here are some tips for optimizing your credit unions SEO strategy to generate highly qualified web traffic.